When the new Fall campaign for lingerie line Lake & Stars appeared last week, news officials everywhere began to question the company’s ethics, morals and message towards consumers.
The campaign features a gray-haired older woman and her 19-year-old ginger-haired daughter in lingerie laying near logs and suggestively closely touching.
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Some wondered if news officials were just over analyzing, reminding them that mother and daughter share dressing rooms all the time. However, Fox news believes the ads are disgusting, disturbing and should be taken down.
“These ads are highly suggestive. They are clearly designed to titillate consumers; mostly men. The incestuous and lesbian suggestions, with the phallic images of cactus and logs, are juvenile at best,” psychologist Dr. Nancy Irwin told FOX411’s Pop Tarts column. “I’m disgusted, yet hardly surprised by this. Advertisers (particularly of undergarments) continuously push the envelope on good taste to simply get attention and drive sales.”
Lake & Stars owner Maayan Zilberman released statements saying the two ladies posing are actually friends of the brand and just showcasing healthy affection.
“We’re surprised that people are reacting with such violently negative connotations such as incest, given that we were only making light of a healthy and beautiful relationship between two women… something we think people in our culture are often uncomfortable with, especially when there is so much focus on competition and gossip,” said Zilberman. “We’ve always embraced women of all ages and sizes in our shoots, and having admired the loving relationship between our friends Johanna and India (the mom and daughter,) it seemed a natural thing to feature them in a campaign representing our brand.”
“We are always inspired by the women we feature in our ads for their beauty, intelligence, and confidence, and this season there was no exception,” she continued. “We like to embrace our community of women and to appreciate friendship and acceptance, something we don’t find often in the world of fashion. Everyone involved in the shoot — the designers, models, and photographer — agree that these photos are beautiful and tasteful.”
This campaign is a little awkward but hey, who said mother and daughter can’t show healthy affection?
Go to the next page to see mom and kid get even closer!
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The Lake and Stars lingerie ad.
