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Alex Roldan is the man many people believe to be Khloe Kardashian‘s real father.

DETAILS: Kris Jenner Tweets Alex Roldan!

When the news of his possible paternity broke, we all wanted to know, ‘Just who is Alex Roldan?”

Most obviously, Alex owns a famous salon that Kris Jenner has been going to for over 30 years. 

In December, Khloe’s mother Kris mentioned Alex Roldan in her 25 things about me post for OK magazine saying, “I get the same three gray hairs colored every two weeks with my hairdresser Alex Roldan — for the last 30 years!”

Ironically she mentioned him right after she says, “I played a hooker in Cabaret!” and before she mentions, “I love to wear sexy matching lingerie”!

Alex is also the creator of a made for TV product and VHS called Perfect Hair. The company’s pitch was “See how fabulous you can look with Perfect Hair.”

Currently for $5 on eBay you can get secret styling and care tips from Khloe’s alleged real father Alex Roldan. 

Alex is quite the businessman; he partnered with The London Hotel in West Hollywood and has a famous salon in the luxury hotel.

At Alex Roldan’s Alex Roldan Salon you can get hairstyling, nail and makeup services and if you pay extra, one of their stylists will even come to your room. Sounds frisky! 

DETAILS: Khloe Kardashian Real Father Finally Revealed! 

Alex also owns a gift shop in the London outpost and their website boasts: “Shop for something you may have forgotten or for something you’ll never forget.” Did Kris get this unforgettable treatment? 

Speaking of excellent service, Alex’s salon gets raves reviews. One salon goer said, “Alex Roldan saved my butt.” While another patron chimed, “Alex keeps giving me the best cuts of my life.  I wouldn’t go anywhere else. He is funny, too.”

There have been some questions about Alex’s sexuality according to Hollywoodite, and from his appearance on PopSugar’s BellaTV he seems to know his style and red carpet fashion.

As Alex is thrown into the spotlight due to these paternity allegations, we will continue to find out more about the mysterious hairstylist and Kris Jenner confidant. Stay tuned!

SOURCES: [Hollywoodite.com] [Hollywoodite.com]