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Kim, Khloe and Kourtney Kardashian just debuted their sexy swimsuit ad for their exclusive Sears line today and boy, is it steamy!

The photo features the trio in purple bikinis and the curviest Kardashian in a coy cover up.

Co-creator Bruno Schiavi is the man behind the Kardashian Kollection, and shared this exclusive shot via Facebook. 

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Here’s what Khloe Kardashian had to say on her website:

‘Hi dolls! I am BEYOND excited to tell you all that Kardashian Kollection Swimear was just released and is now available for purchase in stores and online!!!! WOOOOOHOOOOOOOOO! My sisters and I designed a variety of styles to fit every body type, so there’s something in there for everyone. I am honestly in love with every single piece and I could not be more thrilled to be expanding our Kollection. So excited for all of our upcoming projects!’

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The line is super cute and affordable. Reasonably priced from $30-$60.

You should be proud Khloe.

Click through the gallery to peruse the swimwear Kollection and then head over to sears.com/kardashian to shop!