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Phillip Lim may have come up with one of the most interesting ways to promote his brand that we’ve ever seen.  For his Fall 2012 collection of 3.1 Phillip Lim items, the designer has gotten together with John Ostrander to co-write a comic book entitled “Kill The Night.”

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The comic book, illustrated by Jan Duursema of Star Wars comic fame, will feature characters solely wearing pieces from Phillip’s Fall collection.

The comic is said to be “inspired by the spirit of comic books such as Sin City and V for Vendetta and the neo-noir heroines who embody it. A story of duality and metamorphosis, day and night, black and white, love and betrayal.” Like the aforementioned comics, the finished “Kill The Night” product will be in black and white. 

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You can look forward to the comic book being released on September 6th, however to get your hands on the book, you will have to sign up over at Phillip Lim’s website by clicking here. For a few glimpses into what you can expect from the comic, flip through the pictures in the gallery above.