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Blink and you may have missed it, but Alife took a little time away from the whole streetwear game. Sure they had a few staple items here or there, but they’ve recently kicked off a much overdue relaunch.

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To help with the relaunch, Alife enlisted NY based artist Miller Rodriguez, better known as PRETTY PUKE. 

In the video above, Miller gives us a look into his world.

His images are full of half-naked women in ironic poses, hip-hop references, drug paraphernalia, famous faces and anything else that brings back the feeling of a good time.

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Have a look at Pretty Puke talking about his collaboration with Alife in the video above, however if you’d like to pick up an item or two from his collaboration with Alife, simply click here.