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Money, power and respect are the keys to life. 

Chicago rapper King Louie put out the visuals to his March Madness track “Money Power Respect.” 

The WhoIsHiDef-directed video features King L and his homies in a dark distorted video. King Louie’s been quite busy working on his debut offering, as well as working with his hometown homie Kanye West

The newly signed rapper is featured on Kanye’s Yeezus banger “Send It Up.” Watch King Louie’s new video above.