Here’s Steve’s bio in case you didn’t already know about him (via Bossip)
“Steve Rifkind is a music entrepreneur who is, according to XXL magazine, “responsible for breaking in some of hip-hop’s biggest artists in his 25 years in the business.” Rifkind was the founder and chairman of Loud Records as well as the founder and current chairman of SRC Records. He is associated with artists such as Wu Tang Clan, Akon, David Banner, and Big Pun. Rifkind has also launched marketing campaigns for companies like T-Mobile, Adidas, SanDisk and Chief Executive Air, a charter jet company . In a 2000 interview with CNN, Rifkind remarked that “Young people want to be cool in general, but it has nothing to do with lyrics.”