Last night, on the second floor of a private residence near Union Square, NYC, Minnesota wonder twins Coco&&Breezy debuted their new sunglasses collection for S/S 2012.
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The twins’ presentation saw models dressed in black walking slowly while holding umbrellas as a soundtrack of thunder and rain played over loud speakers.
The narrative of the show told a story about inhabitants of a world where discrimination is rampant against those who are different. The only comfort the abused have is the Coco&&Breezy sunglasses.
“When you have Coco&&Breezy eyewear on you can see and feel like you are on Planet C&&B. When you take your shades off, every thing on earth is blank space, due to those who are blinded to the future of fashion,” a statement about the collection read.
Overall the presentation was a great one; so much so, that we had to stand on a windowsill to see the show! Video of the show is below and some images from the presentation are in the gallery above.
GlobalGrind spoke to the twins after the show. Here’s what they told us!
GlobalGrind: Can you say a couple of words about NY Fashion Week and what it means to show your collection here?
C&&B: Having a show for Fashion Week is all about business, so we gather together the big bloggers, the big magazines and the other tastemakers and celebrities so they can see our new product. It is not a party, it is not an event, it is work.
The concept for the show seems really intense.
Yes, it is. With all of our concepts, when we do design, we always put together something that is new because we are visionary, but a lot of people don’t understand what we go for, so we almost give them an image of our new product. We put you in our own world and then you understand, because we create stuff that if people don’t get it now, they will understand it later.
When can we expect to find your new collection in stores?
Very soon, probably within the next couple of weeks.
Coco&&Breezy Spring 2012 Presentation.
