The Web just got even more fabulous, thanks to the new appointment and partnership between Kimora Lee Simmons and JustFabulous!
JustFabulous operates on a members-only business model, allowing customers to purchase its in-house brand of shoes, bags, sunglasses and denim for $39.95 an item with free shipping. Pieces are curated for each member by a team of fashion consultants. The company plans to introduce a line of costume jewelry by October and Kimora has additional plans for growing JustFab.com.
“As President & Creative Director of JustFabulous, I’ll be bringing the hottest runway trends and amazing fashion to our members,” KLS said via press release last week. “I want to make glamour accessible to every fashionista.”
”Kimora’s experience in building and scaling a fashion brand will be invaluable to JustFabulous as we continue to grow,” says Don Ressler, co-CEO of JustFabulous. “Her passion for glamorous, yet attainable fashion and deep connection with her fan base makes her perfectly suited for this new role.”
PHOTOS: Kimora Puts On An Event To Launch JustFab
KLS’s style is as varied as the women in the 200 countries who flock to her show Kimora: Life In the Fab Lane on the Style Network. Karl Lagerfeld, Donatella Versace and Coco Chanel are her favorite designers, while Elizabeth Taylor, Diana Ross, Sophia Loren and Tina Turner are her go-to style icons.
“My style is chic, feminine and flirty – it spans eras,” Kimora explained. “I love to mix high-end fashion with trendy pieces and classic staples so I can wear them again and again….I plan to make JustFabulous the online shopping and styling destination for every woman looking to find her own Fabulosity!”
GlobalGrind can’t wait to check out the new JustFab. Congratulations Kimora!
