Lil Wayne showcased his TRUKFIT clothing line during Market Week with a private shindig for buyers, retail executives and New York’s biggest names in media at El Privado in NYC’s Hotel Americano.
Wayne, the TRUKFIT executive team, and designers met with buyers from across the nation last night. Weezy showed up rocking a bright pink TRUKFIT tee and red lumberjack pants. Lil Twist was also on hand to celebrate his 19th birthday!
All fesitivities aside, Lil Wayne is the first to speak to this new generation with his line.
Hip-hop has evolved and while the last generation wanted extra baggy clothes to hold CD players, Walkmen and cassette tapes, this new generation isn’t so much concerned with streetwear, but rather skatewear!
The elite crowd at the event enjoyed Voli Vodka specialty cocktails, music by Bianca, Brendan B and Stefonix of Moosetracks and even got to rub shoulders with Russell Simmons, who was on hand to check out the brand!
TRUKFIT is an acronym for The Reason You Kill For It. You can pick up your gear at Zumiez stores across the globe, as well as Karmaloop.com.
Check out these exclusive pictures from last night and let us know if you’ll be picking up some TRUKFIT.