V Magazine came up with a brilliant way to wrap up March Madness – they created a “live” spread featuring activewear by making the images active … literally!
For the “Sports Issue,” the mag commissioned art geniuses Pamela Reeder and Matthew Rader (aka Reed + Rader) to animate an editorial photo shoot featuring high-end sportswear for a spread called “Jock Jams.”
Model Emma Ishta is posing in athletic-inspired gear from designers including Alexander Wang, Jeremy Scott for ADIDAS, Burberry Prorsum and Stella McCartney.
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In case you were wondering how they executed such genius, Reed + Rader worked with real models in the studio before doing all the animation in post production to give the images very realistic special effects.
The end results are futuristic and flawless to the finish.
You can watch the “live” shoot at vmagazine.com.
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Flip through the gallery above to preview the haute clothes and enjoy the game!!!
