Lana Del Rey Brings Her Soulful Style To The Doors Of H&M This Fall (PHOTOS)

Comments:  | Leave A Comment

Lana Del Rey’s rise to fame is still on its way up! This fall, she will be the face and the voice of Swedish fashion retail giant H&M. 

For the campaign, H&M used fashion photography team Inez van Lamsweerde and Vinoodh Matadin to capture all of the amazing shots that we’ll begin seeing in October.

PHOTOS: Lana Del Rey Gets International Cover Love From Glamour Germany

Lana will also star in a full-length film sponsored by H&M and shot by Johan Renck. The fully-plotted music video stars the chanteuse as she sings “Blue Velvet” and will be available to see in its entirety at hm.com on September 19, with edited versions used as a TV campaign.

VIDEO: Lana Del Rey Cracks A Rare Smile For Vogue Italia

As for the ad campaign, it features Lana wearing all of the best pieces from H&M’s fall season. You can check out the finished project by Inez & Vinoodh for H&M featuring Lana Del Rey in the galley above!

Tags: »

Comments

blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 2,006 other followers