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Lana Del Rey’s rise to fame is still on its way up! This fall, she will be the face and the voice of Swedish fashion retail giant H&M. 

For the campaign, H&M used fashion photography team Inez van Lamsweerde and Vinoodh Matadin to capture all of the amazing shots that we’ll begin seeing in October.

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Lana will also star in a full-length film sponsored by H&M and shot by Johan Renck. The fully-plotted music video stars the chanteuse as she sings “Blue Velvet” and will be available to see in its entirety at hm.com on September 19, with edited versions used as a TV campaign.

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As for the ad campaign, it features Lana wearing all of the best pieces from H&M’s fall season. You can check out the finished project by Inez & Vinoodh for H&M featuring Lana Del Rey in the galley above!

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