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Attention sneakerheads! Boutique streetwear brand Undefeated celebrated its 10th anniversary last week and as a special gift to its fans, the brand has revamped its online store.

The new and improved Undefeated.com is the company’s largest storefront to date, featuring a host of digital upgrades, including a historical archive of notable Undefeated sneaker collaborations and digital lookbooks for both Undefeated’s Fall Collection and the web-only boutique’s collab with Bathing Ape.

PHOTOS: Undefeated & A Bathing Ape Team Up For One Of The Coolest Collabs This Year!

“At Undefeated, we focus on detail in all aspects of our design and our stores. We realized it was an important time for our website to achieve this same attention to detail in order to evolve with the new digital age,” said co-founder Eddie Cruz of the new site.

In addition to awesome new digital upgrades, Undefeated.com 2.0 hails as one of very few online boutiques to work with NIKE. On the new site, customers can not only shop collector’s edition kicks, but they have exclusive access to the Nike NSW Made in Italy 2012 FW’12 collection. Fancy! 

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Take a look at some exclusive pics of the Undefeated X Nike NSW Made in Italy 2012 collab in the gallery above.