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UPDATE: 9:45PM EST

A new video has emerged from the New York Post of activist Mona Eltahawy and the creators of the ad, Pamela Gellar.  What ensues is quite entertaining…

UPDATE: 12:30pm EST

New Yorkers are voicing their concerns on the billboard equating Muslim radicals with savages that are being dsiplayed in NYC Subways today.

New Yorkers are taking matters into their own hands, writing “Racist” and “Hate Speech” over the ads.

Photo credit: Thinkprogress

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An ugly ad is rearing its head on the New York City subways, as advertisements equating Muslim radicals with savages appeared underground on Monday, drawing immediate criticism from some riders.

STORY: Islamophobia! Missouri Mosque Burnt To The Ground 

According to the Associated Press, strap-hanger Colby Richardson said:

“It’s a terrible idea…It’s going to spark controversy obviously when you deem one side savages and the other side civilized. “

Said another rider, Cameron McCabe: “I think it’s unfortunate that someone would want to put that up.” But, she added, “I think it’s their right to do so.”

The ad reads:

“In any war between the civilized man and the savage, support the civilized man. Support Israel. Defeat Jihad.”

The ad may be viewed in 10 stations across Manhattan, after a court victory by a conservative commentator who once headed a campaign against an Islamic center near the World Trade Center site.

Pamela Geller, the executive director of the American Freedom Defense Initiative and publisher of a blog called Atlas Shrugs, said the subway ads cost about $6,000. The MTA said they will be up for a month.

Above: Ads condemning radical Islam went up in the New York City subway system today. The transit authority posted them after losing a legal battle with the ads’ sponsor. Photo credit: Timothy A. Clary/AFP/Getty Images