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Jay-Z was in full brand ambassador mode when Meek Mill held his album listening session at Jimi Hendrix’s legendary Electric Lady studio in New York City. 

DETAILS: Jay-Z Unveils Live From Brooklyn Tracklist

All night long, guests of the Dreams and Nightmares listening session enjoyed D’usse Cognac, the new liquor being pushed by Bacardi and Jay-Z, and Hov stopped by to see how everyone was enjoying the drinks. 

PHOTO: Jay-Z, Frank Ocean and Pharrell Hit The Studio

The New York Daily News reports: 

“Jay-Z wanted to see how the D’Ussé cognac was being received by people at the party,” says the insider. Jay-Z who was accompanied by Will Smith and The Dream didn’t stay to hear Meek’s album, because the Philly emcee showed up a little later than expected.

“Jay-Z and Will arrived around 8:45,” says an insider. “But [Mill] was late, so they missed him.”

The evening went on without a hitch! We can’t wait for Dreams and Nightmares, which hits stores on October 30th.