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Last night marked the official launch of the Maison Martin Margiela collection for H&M.

Although the collection won’t arrive at H&M stores until November 15th, some of the night’s attendees managed to get their hands on the coveted collection a little bit early. 

VIDEO: FIRST LOOK: Full Look At Maison Martin Margiela’s Fall 2012 Collection For H&M

One such attendee was Mr. Kanye West, who answered the age-old question: What’s that jacket, Margiela? The answer was a resounding yes, as Yeezy arrived wearing a tan overcoat from the collection. Mr. West, who has recently been spotted everywhere with his girlfriend Kim Kardashian, arrived alone to the event.

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The collection seemed to keep his attention, as models sauntered down the runway, and other attendees like Fern Mallis, Alexander Wang, and Julianne Moore seemed to be equally as impressed with the Margiela collection for H&M. 

Last year, Kanye West created mass hysteria over the jacket he wore from the Versace for H&M collection; let’s see if this year’s overcoat is equally as popular when the collection is released. For now, check out the recap of the night’s attendees in the gallery above!