Purity Ring drops a dope and disorienting new video for their Shrines hit “Lofticries.”
NEW MUSIC: Purity Ring & Danny Brown “Belispeak II”
The AG Rojas-directed video features five different characters whose faces are unclear, but all of them experience surreal moments.
AG Rojas spoke about his vision behind “Lofticries,” stating:
“‘Lofticries’ is a music video exploring the stoicism of psychically connected characters confronted by surreal, climactic moments. It is also a song off my favorite album of the year by Purity Ring.”
MUSIC: Purity Ring “Ungirthed”
Purity Ring kick off their international tour tomorrow in Istanbul, Turkey and wrap up the 33-city tour in Toronto on February 1.
“Lofticries” is off Purity Ring’s Shrine album.
Watch their trippy video up top!
SOURCE: Pitchfork
