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Kate Upton took a stab at high fashion with a number of Vogue spreads and covers this year, but when football time comes around, it just changes things. 

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The busty blonde is going to be the object of every man’s affection in a new Mercedes ad slated to run during the Super Bowl. 

According to a report by Page Six, Kate will star in a 60-second Mercedes-Benz commercial, which will be “a tongue-in-cheek depiction of how far a person might–or might not–go to get their heart’s desire.” And everyone’s desire? Of course, Kate Upton. 

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The ad was filmed over the weekend and will also star Usher, but there are very few details on how the two will interact. 

Let the Super Bowl commercial games begin! 

SOURCE: Page Six