There aren’t many brands that celebrate the New Year for the rest of the world. Sure, they may send their customers well wishes or even sponsor a party, but that’s the extent of it.
This is not true of the Chinese New Year. It could be because according to the Chinese lunar calendar it’s roughly the year 4710, or because the Chinese celebrate in a very big way for their own New Year, but it has made brands ranging from Nike to Rolls Royce pay attention and release specialty items specifically for the occasion.
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This year, A Bathing Ape celebrates the new Chinese New Year with the “Year of the Snake” Capsule T-Shirt Collection. Each shirt utilizes signature Bape graphics, including the Bape head and Baby Milo character, and their custom camouflage on a small collection of t-shirts, which all manage to incorporate a snake in celebration of the Chinese Year of The Snake.
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Take a look at all of the t-shirts in A Bathing Ape’s capsule collection of t-shirts for the Chinese New Year in the gallery above.
