You may not be very familiar with Vanessa Paradis, or you may only know her as the French model/actress that gave birth to both of Johnny Depp’s two children, but H&M is going to change that.
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The 40-year-old French beauty is the first model for the Swedish fashion giant’s environmentally aware “Conscious” collection. Vanessa, who has previously modeled in both handbag and cosmetics campaigns for Chanel, spoke about her new undertaking:
“I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”
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To coincide with the Spring/Summer 2013 campaign, H&M is also set to launch an in-store garment collecting service. Customers will receive an H&M voucher for every bag of unwanted clothing they take into selected H&M stores. The initiative aims to prevent clothing from going into landfill sites.
You can check out the video from H&M’s Conscious collection featuring Vanessa Paradis by pressing play below.
