Beyoncé wasn’t kidding when she decided that 2013 would be her comeback year, she just keeps on serving up new projects, the latest of which is her perfume, “Pulse.”
Following the release of her previous fragrance, “Midnight Heat,” Beyoncé is following up with something that celebrates her standing as an official resident of New York City.
The Houston-born and bred songstress also designed the bottle of her new scent with New York City, and someone else very special in mind, her baby Blue of course!
While Bey doesn’t directly say she modeled the bottle with her baby girl in mind, she alludes to the design being her favorite color and follows up with “I wonder why!”
The celebrity fragrance market is booming with stars like Nicki Minaj and Justin Bieber raking in major cashola from their scents, and Beyoncé is continuing to cash out on hers.
Check out the reveal of Pulse’s ad above and the behind the scenes video from the shoot below.