Lacoste may be the coolest 80-year-old we know.
The French brand, founded by René Lacoste in 1933, reached senior citizen status a while ago, but they are just as cool as ever.
VIDEO: Lacoste Gives Us A Glimpse Into The Future Of The Polo Shirt
For the Lacoste 80th anniversary, the brand created a total of 12 different DIY customizing kits for their iconic Polo shirt. Based on a design by legendary art director Peter Saville, every month another highly limited kit will be exclusively available from the brand’s F-store on Facebook – starting this Wednesday.
PHOTOS: Peep The Lacoste LIVE! Collection Made For Cool Cats
Check out all the polo designs from the Lacoste 80th Anniversary DIY project by clicking through the gallery above.
