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Valentino has been getting a lot of positive reactions to his recent camouflage collection for the Spring 2013 season.

For a brand known for being much more low-key when it comes to their menswear, the camouflage collection is a welcomed surprise. And who better to help them advertise the collection than the king of all things camouflage, Liu Bolin?

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For those of you who are not familiar with Liu Bolin, his artwork is based on camouflaging himself into urban settings. Liu has successfully hidden himself in front of graffiti-covered walls, advertisement-stricken billboards and now, among models wearing Valentino’s Spring/Summer 2013 camouflage collection.

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Valentino has released a short video of the launch of their camouflage collection featuring Liu Bolin and it goes through the process of how Liu got ready to disguise himself in a sea of camouflaged models. Prepare to have your mind blown! Check it out above.