Beyonce is steaming full speed ahead with her Pepsi collaboration and we’re loving the creativity that comes with it.
Following up with her 2013 domination, Beyonce released the images for her Pepsi ads, and it looks like she was inspired by her trip to Miami Art Basel earlier this year.
The ads played up on Warhol’s pop art theme (made famous by his portrait of Marilyn Monroe in the same form) and features Beyonce sporting an ultra blonde mane with pink lips and blue eye shadow.
The images were taken by Patrick Demarchelier and will appear in-store and on Pepsi products starting very soon.
Mauro Porcini, Chief Design Officer at PepsiCo, spoke about the collaboration:
“Beyoncé and Pepsi truly achieved the ‘Pepsi Effect’ with this collaboration. It was a joy to discover Beyoncé’s current passion for Pop Art, and together make it come alive in a very contemporary way.”
Bey sent the images out to her fans with a message that read: “Pop Art inspires me to Live for NOW.”
This is an amazing start to a stellar campaign. Check out the photos in the gallery above.
SOURCE: OK! Magazine