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Rita Ora has emerged as a fashionista in her own right. 

Although her style is often streetwear inspired, Rita has garnered enough respect for her fashion sense that footwear brand Superga asked the Brit it girl to be the face of their Spring/Summer 2013 ad campaign.

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The 22-year-old English singer will be filling Alexa Chung’s role and starring in many of the brand’s upcoming advertising campaigns for the season. Although Alexa did a great job as the Superga spokesgirl, Rita will probably appeal to a broader audience with her badass aesthetic, and isn’t that what ad campaigns are really for anyway?

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Check out the first video during Rita’s time as the new face of Superga by pressing play above!