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Believe us, the life of a fashion blogger is not always so glamorous. 

A lot of hard work goes into delivering content to the masses, and for some, it is more of a lifestyle than an actual job. Lookbook.nu has gone to great lengths to create a new web series based on the life of the not-so-average fashion blogger.

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The first episode of LOOKBOOK: The Series introduces us to the cast that includes Mark, a charming street fashion photographer, Hannah, the fresh face to the scene of fashion blogging that the series is based around, Cleo, the manipulative and ruthless “queen” of fashion blogging and Julius the bisexual, boyfriend seducing, gossip columnist. 

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When asked about the inspiration behind the story, series co-creator Bernie Su said that his research began at the Magic fashion trade show in Las Vegas.

“When I was doing research, I found that the relationship between a blogger and their photographer is really intimate, even if it hasn’t been consummated. So we took that story and presented it in a narrative TV format then juxtaposed the competitiveness. They’re fighting for the same eyeballs. And there’s a seedy manipulation and sabotage between the bloggers. We put Gossip Girl, Cruel Intentions and The Devil Wears Prada in a salad bowl and mixed it.”

You can check out the full first episode of LOOKBOOK: The Series by pressing play on the video above.

SOURCE: Hypebeast