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Everything the boss man touches turns to gold, and we have a feeling it’s going to be the same for his latest venture, Narrative.

Russell and GlobalGrind.com co-President Tricia Clarke-Stone announced yesterday a partnership to form Narrative: The Culture Lab. Narrative is a digital marketing, entertainment and technology company focused on developing unique brand experiences and solutions.

Employing a blend of strategy, creative innovation, technology & cultural relevance to connect brands with the new American mainstream across platforms. Narrative will continue to manage GlobalGrind.com’s growing client base with marketing, revenue generation services, and sales media representation.

In backing the venture, Russell said:

“Tricia Clarke-Stone is one of the great talents I’ve come across in many years. She creates campaigns that use the wonderful changes taking place in culture, demographics and technology to tell compelling stories that are to digital advertising campaigns what HBO is to conventional television. I’m proud to be supporting her in taking digital advertising to the next level and enriching brands, agencies and publishers in the process.”

Tricia added:

“For me, the launch of Narrative is the evolution of the work I’ve been doing my entire career. Our DNA is built around idea engineering- activated and amplified. We help companies develop their brand voice and create unique digital experiences to best communicate their narrative. Our work is born from creativity, focused on strategy, inspired by culture and influencers, driven by technology and scaled to reach audiences.”

For more information, click here.

Congrats to the boss man and Tricia on their new venture!