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We’re not sure if Karl Lagerfeld keeps himself this busy because he wants to keep his brain active, or if he just really likes not having any downtime. Either way, Lagerfeld’s efforts have helped add to the already impressive legacy of Chanel.

For his latest project “Once Upon A Time…” Karl enlists English actress Keira Knightley to star as none other than Coco Chanel.

The short film takes place at the first Chanel store in Deauville, France circa 1913. We get to see Keira (as Coco) interact with the city’s fashionable ladies and come up with the inspiration behind some of her most iconic designs. 

French actress Clotilde Hesme, models Lindsey Wixson, Stella Tennant and Karl Lagerfeld’s muse Tallulah Harlech also make appearances in the short film.

Check it out above!