Maybe Kanye West knew what he was doing all along?
Kanye West’s new album, Yeezus, drops this Tuesday. As of yet, there hasn’t been one radio single or promotional video. And yet, you can expect to hear big numbers when the soundscan rolls around the following week.
Billboard has talked to a number of industry insiders and they seem to think that Kanye’s latest will push more than 500,000 copies in its first week.
So how did they come up with this estimate? Here’s what Billboard wrote:
“Basically, these skilled sources make it their business to crunch numbers all day long. Sales forecasts, such as this one for “Yeezus,” are based on early orders from retailers, first-week performance of comparable albums, media exposure, radio and YouTube trends for an album’s first single, and so forth. These sources each have their own forecast model, so to speak, that helps generate sales projections.”
If these forecasters are correct, Yeezus will have better first week numbers than Watch the Throne, his 2011 collabo LP with Jay-Z, which sold 436,000 copies in its first week, and My Beautiful Dark Twisted Fantasy, which pushed 496,000 in 2010.
SOURCE: Billboard
