Bling, ice, chains, call it what you may, but jewelry and hip-hop have been synonymous since the days of overly adorned clock necklaces and bedtime stories from Rick the Ruler himself. And where there’s a demand, there is most definitely a supplier.
The age of Diddy rap saw name drops and MTV visits to Jacob Arabo, also known affectionately by the hip-hop community as Jacob the Jeweler, but with a new wave of artists came a new wave of jewelers. Younger, quicker, and with imaginations grand enough to bring CoCo’s Smooth Magazine cover to life, Ben Baller and Mr. Flawless are just two of the names taking the diamond game under their wings, one custom diamond encrusted bezel at a time.
Mr. Flawless, as Greg Yuna, didn’t mean to put his career as a mortgage broker on ice, but when it came to the jewelry business the crown was a natural fit, as the Queens native struck gold. Mr. Flawless’ clientele (he has produced custom detailed pieces for everyone from Mayweather and his Money Team, to CeeLo Green and Jim Jones) and impeccable branding skills, are providing exactly what the game is missing: a jeweler as confident in his designs as the targeted demographic of rappers, boxers and flossers are in their respective skill.
GlobalGrind Style Editor Rachel Hislop packed up the camera crew to find out what all the buzz about the youngest jeweler in the Diamond District was. The answer: Flawless stones, custom perfection, and engagement rocks too big to fit your hand in your new purse.
Check out the antics in the video above.