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Lady Gaga sure loves to tease us, this time around she’s using her taunting ways as an original-slightly different method to promote her new forthcoming album ARTPOP.

The “Applause” songstress just released a 47-second video as a marketing strategy. But, instead of telling us how good her album will be, she does the complete opposite by expressing how she’s a flop and conveying how the public shouldn’t buy her album.

Reverse psychology?

You thought right!

It seems like Gaga is definitely coming after her haters in a less direct way; we couldn’t help but wonder if this has any relation to Lana Del Rey’s “So Legit,” which features Lana expressing her loathing for the “Born This Way” singer.

Only time will tell, but you can catch more of Gaga in the release of ARTPOP on November 11, even if she advises otherwise. In the meantime, take a look at the visuals for Gaga’s new teaser up above!