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He can retire from the game of soccer, but David Beckham has to exert all that extra energy somewhere, and we’re glad he decided to direct it back into stripping down for his underwear line with H&M.

The tattooed Beckham is taking it all off once again for the latest ad campaign with the Swedish retail giant, and H&M was kind enough to share some behind the scenes snaps from the shoot. You know, so we can all swoon in the blissful beauty that is Beckham.

Fellas, don’t be fooled, you may be wearing the underwear, but these ads are for the ladies…for the ladies to think they can have their very own Beckham if they buy you a pair of his underwear. Tattoos not included with purchase.

Take a look at some more shots from the spread below.

Now, go dry off.

PHOTO CREDIT: H&M