Of course, Wintour had to do it big for her ‘gram debut, considering she was professionally captured by Vogue’s photographer Taylor Jewell. In the pic, the 62-year-old dons her signature black shades as she peers over the coveted September issue.
The mag paired this caption with the photo, playfully initiating a new Instagram craze:
“Anna Wintour reads #TheSeptemberIssue. Do you? We would love to see it! Show us your #voguestagram.”
Since the photo’s Tuesday premiere, fashion designers Oscar De La Renta, Zac Posen, and Rebecca Minkoff got witty by joining in on the fun, posting similar snapshots on their feeds, with the #voguestagram stamp. Likewise, models, fashion fans and animals participated in the September issue celebration.
Take a peek at the best flicks posted thus far of fashion’s latest social media fad:
Oscar De La Renta highlights his favorite pages of the issue, for inspiration perhaps?
Rebecca Minkoff sports a delightfully coy smile as she reads.
Zac Posen squeezed in time before a fitting at his showroom to get a Vogue fix.
Calvin Klein is C-K-1 with his September issue.
Model Coco Rocha is her usual gorgeous self as she gets her read on. She captioned her flick with some shameless self promotion: “I’m in 3 pages out of 902. Spot me if you can. #voguestagram @voguemagazine”
Giddy up, the September issue has hit the stables. (via ncapa6)
Apparently dogs aren’t only man’s best friend, they get their Vogue on too. (via kec0309)
And last but not least, this little guy proves that age ain’t nothin’ but a number when it comes to fashion. (via trichel)
Hop your way into the September issue action by snapping a flick with the mag and hash-tagging Voguestagram.
PHOTOS | INSTAGRAM