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#NewRules, for bridal-wear that is.

Back in July, we reported the news of bride-to-be Chrissy Teigen’s latest design venture with Beach Bunny Swimwear, and now we’re truly envisioning wedding bells as the online shop opens and more suits from the collection are unveiled.

The model turned fashionista took it upon herself to do some shameless social media promotion via her Instagram, when she posted a photo of campaign co-star Kate Upton alongside this playful caption:

You’re welcome!: @KateUpton looking gorgeous (per usual) on set in one of my @BeachBunnySwim bridal swimsuits!! #sexyhoneymoontimes

Chrissy, who is scheduled to walk down the aisle this fall, was inspired by her upcoming nuptials to crooner fiance John Legend. In a recent interview, she shared this tidbit regarding Legend’s inspirational hand in the overall creative process and what she hopes will happen during their honeymoon:

“I want to wear a bathing suit for my husband that makes me feel sexy. I know other women feel the same way, so I was inspired to design a line,”….”This bikini is not going to come off unless some wants it to, which I hope he does!”

Steal more views of Chrissy and Kate rocking the bridal bikinis – and don’t forget to thank us later!

Oh, have you not gotten enough of the blushing beach beauty? Check out this corresponding vid of Chrissy upstaging her beach backdrop while at the campaign’s photo shoot.

Bitten by the bridal bug? Head over to the Beach Bunny site to shop the racy bridal suits from the collection.

SOURCE: E! ONLINE |PHOTOS: BEACH BUNNY SWIMWEAR