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Justin Bieber is back at it for another round with Adidas NEO’s fall collection, and Bieber smize aside, the clothes are actually looking quite covetable.

Justin and his infamous hair were put to work to promote Adidas NEO’s latest collection, and while the past collections brought color and playfulness, this collection seems something more in the realm of the Biebs’ personal style – complete with chambray denim on denim looks and structured leather jackets.

The ads reflect exactly what they want you to do in the NEO collection: chill. Check out Justin modeling the collection below.

SOURCE: MTV Style |PHOTO CREDIT: Adidas