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Ever since our beloved Brooklyn transplant left the Big Apple to make New Orleans her home, we’ve been missing her printed presence on the fashion scene. But after this news, we will fret no more, as Solange has announced she is bringing her flair to the Puma brand.

Following the launch of her new record label, compilation album and website under Saint Heron, Solange announced the new venture via her damn blog with the following statement:

After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!

It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.

Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc. Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. The shit is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!

Prior to the release of her Girls Of Blaze collection, Solange put together another group of young ladies when she tapped four women she believes everyone should know in a new PUMA campaign. The girls range from an NYC event planner to a major art director to a personal stylist at Saks. Check them out here. 

From her Saint Heron Girls (one of whom is our very own News and Politics Editor) to her Puma gals, Solange is bringing this girl power thing full circle.

Congrats to Solange on her new adventure!

SOURCE: My Damn Blog  | PHOTO CREDIT: My Damn Blog

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