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Once upon a time, in a land where we only had dial-up connections, the Internet was a weird place that required navigation skills around creepy a/s/l requests from names with too many X’s in it. But for the most part, we could tell when someone’s grainy webcam photo was telling a lie.

But as we have grown, so has technology, social media and in turn narcissism, and the modeling that was once reserved for the pages of the glossies, has now become commonplace on Instagram, Facebook and the like.

The desire to be picture perfect with makeup applied to professional grade is at a new height, and where there is a demand there is of course, a supply. The supply is coming in the form of photo-editing apps that specialize in editing skin tones, applying hair and or makeup, and giving yourself new facial features.

Thought your friend had enviably clear skin and perfectly plump lips? Hmm, maybe she is born with it, or maybe it is one of the apps below. Trying to catch ’em in a lie? Or maybe trying to clear things up on your own? We won’t judge. Check out the three most popular virtual makeup apps below with descriptions via the iTunes App Store.

Perfect365 – Face Makeup Editor, Beauty Enhancer & Fashion Artist By ArcSoft, Inc.

Description: The best photo cleanup and makeup app. One-tap makeover, photo editing, and enhancements * Best way to find your personal makeup style.

Visage Lab– By VicMan LLC

Description: Visage Lab is a professional beauty laboratory for your facial photos. Remove pimples and wrinkles, outline the eyes and whiten the teeth in seconds, with all operations made automatically!

Facetune– By Lightricks Ltd.

Description: Facetune is a fun and powerful portrait photo editor. #1 Photo and Video App in 107 countries, all dressed up and ready for iOS 7!

What are your thoughts on the apps? Is it all fair game, or one big Catfish?