Vie +Riche has been seen on everyone from Future to Bow Wow and a healthy dose of the NBA’s best dressed men. And on a grand scale, it shares the unique blend of a Givenchy-esque graphic aesthetic paired with the pricing of a streetwear brand.
After the upcoming Fashion Week in New York City, the brand will step back into the fashion gamut once again, where they will be unveiling a new video promo/lookbook during the Capsule Trade Show and Agenda Trade Show in NYC, showing off their spring collection.
Lucky for you, we got our little fashion-loving paws on the new promo video first, to give you a full rundown on what to expect from the duo behind Vie +Riche Clothing.
The video is shot and produced by CTRL, a new collective on the scene that specializes in producing video promos/lookbooks for high-end and streetwear clothing brands, and it’s not your usual generic promo. Instead, it tells the story, passion and inspiration behind the brand.
Check out the first look at the video above, before it premieres at Agenda in NYC on January 22nd and 23rd.
