Need a little cry with your coffee this morning?
Dermablend is a corrective cosmetics brand that boasts a line of highly concentrated concealers, and their latest campaign is a real tear jerker. Most of the beauty ads we’re used to seeing star supermodels and celebrities who are all glammed up in order to get consumers to buy into the idea that all it takes is a stroke of mascara and a swipe of lipstick to be that beautiful, but Dermablend is asking people to remove their makeup on camera in order to prove that beauty is actually more than skin deep.
The campaign, called “Camo Confessions,” features three people who share their stories on how Dermablend has helped them to embrace the skin they’re in. Cassandra Bankson, a student who’s suffered from acne since the third grade, Cheri Lindsay, a college volleyball coach with vitiligo, and Rico Genest, also known as “Zombie Boy,” each sit in front of a camera to reveal who they really are by wiping off their makeup–and the results are truly beautiful.
Watch their “confessions” and be prepared to get inspired.
VIDEO CREDIT: DERMABLEND
