Are We Being Catfished? Nev Schulman Is The New Face Of Rocawear (PHOTOS)

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Well, we weren’t expecting this one.

Buuut, we aren’t complaining, either. We know it’s not Monday, but we have to admit that we’ve always had a little #mancrush on Nev Schulman, one half of the dynamic duo behind MTV’s “Catfish.” Do you see that face? How could we not? He’s totally got that model look, no? And while he isn’t going from “Catfish” to catwalk just yet, he is making his first foray into fashion as the face of Rocawear. Yes, Jay Z’s Rocawear.

He’s now the European ambassador for the label, which is trying to revamp its reputation in the UK market by “branching out to incorporate other music influences and smarter styles,” reports Express.

It was a pretty smart move, if you ask us. See shots from his campaign–including my personal favorite of him looking like he’s leaping into your Facebook messages and preparing to track down your internet bae) down below.

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PHOTO CREDIT: Rocawear

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