The only way for retail giant H&M to properly celebrate the opening of a 57,000-square-foot store in Midtown Manhattan is by collaborating with one of today’s most notable artists, Jeff Koons.
Not only will they decorate the entrance with one of his iconic works when the store opens in July, but the Swedish company has also teamed up to design a limited-edition accessory that fashionistas everywhere are sure to love.
The Balloon Dog handbag will retail for $50 and will be available in select U.S. cities like Los Angeles, Chicago and Dallas (and online) starting July 17, says Women’s Wear Daily.
This duo makes complete sense, considering H&M is sponsoring Koons’ retrospective at the Whitney Museum of Art, which is set to run from June 27 through October 19.
Whether or not the Koons bag sells out before you have the opportunity to make it to the new location, it sounds as though it will definitely be worth the trip. The six-floor space is said to be the most extravagant H&M yet, and will include all departments, including children’s, cosmetics and home.
PHOTO CREDIT & SOURCE: Glamour
