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That Rita Ora reign just won’t let up.

Rita is no stranger to the fashion world, as many of the hottest designers adore her sexy, wild, and carefree style. Just a few days ago, Roc Nation Rita made headlines for becoming the face of the latest Roberto Cavalli Fall/Winter 2014 campaign. But that’s not the only thing she has in the works; Ora has been busy promoting her new album and performing at festivals all around the world.

The British pop star is now also the face of the DKNY Fall ’14 campaign, featuring other New York notables such as A$AP ILLZ, Eliza Cummings, and Korean model Soo Joo Park. Ora blends right in for this new campaign that captures the essence of the new New York City, properly titled #WeAreNYC.

This isn’t the first ad Ora has starred in for the fashion house. She was just recently confirmed as the face of their new fragrance and modeled in previous brand campaigns. Check out a few shots from the shoot and ad video below.

PHOTO & VIDEO CREDIT:DKNY