Ever since May when news first surfaced of Target’s latest fashion collaboration with designer Altuzarra, we have been saving all of our extra pennies.
However, Noria Morales, Target’s director of design partnerships, raised a very particular challenge:
“The question was how do you take a designer that seductive and sexy and meld it with a brand that needs to be upbeat and happy?”
Well, come September 14, we will see for ourselves.
Earlier this week, The New York Times had the chance to catch up with Joseph Altuzarra and some members of the Target design team, who made some comments on the much-anticipated fashion line.
Keep reading for excerpts from the interview.
Altuzarra, on being asked to link up with Target:
“Being invited to a collaboration means that in some sense your brand stands for something. It enhances my image,” Mr. Altuzarra said, “and brings my name out there in a way that, on my own, I never could.”
Noria Morales, on why they decided to collab with Altuzarra:
“We though this aesthetic would resonate with our guests, whether they know the Altuzarra name or not. Nobody knew who Peter Pilotto was. But they know the Pilotto colors and prints.”
Trish Adams, Target’s executive vice president for apparel and home merchandising, on who makes the final decisions:
“Target might say, you have too many pants. We might say, ‘Fine, is that what’s important to you?’. In the end, the designer makes choices.”
But despite the labor-intensity of the process, prices will remain within shoppers’ budget: $18 to $90 for clothing and lingerie, $30 to $80 for shoes and accessories.
So keep on saving your money and get ready to shop this fall, and get a glimpse of what we can expect to see below.
PHOTO CREDIT & SOURCE: The New York Times
