Despite being one of the biggest superstars in the whole world, Beyoncé doesn’t use Twitter as a way to get closer to her fans.
The Drunk In Love singer has stayed off of the popular platform, unlike many of other A-listers, but there is a reason that she and her team decided to do so.
Her digital manager Lauren Wirtzer Seawood recently revealed at Web Summit:
“The reality is that fans have access. They have expectations that content will be fed to them,” Seawood began.
“Today, you know when you wake up what the artist ate for the breakfast, what their dog looks like. The ability to fill those channels in a really smart and creative way becomes really important.”
“The key is for many artists that some platforms don’t work.”
Lauren says that Bey and her team decided on Instagram and Facebook as the two main sources of information for her brand:
“We find that using those two platforms gets the content to the fans immediately.”
Meanwhile, Queen Bey’s Instagram is always on fire, as she posted a new photo from her trip to Paris with hubby Jay Z and daughter Blue Ivy.
Blue is being carried by Hov in front of the Eiffel Tower in the latest shot, and it looks like he’s telling his baby girl daughter. Even if they’re not on Twitter, we can’t get enough of those Carters!
SOURCE: E! News | PHOTO CREDIT: Instagram, Tumblr
