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After releasing his album Cadillactica back in November, Mississippi rapper Big K.R.I.T. drops the video for “Soul Food” featuring Raphael Saadiq.

Teaming up with popular music video director Alex Nazari, K.R.I.T. depicts a family living in Mississippi and the charm that comes along with living in the South. The “Pay Attention” rapper also reflects on life during simpler times, before things like social media, tech conferences, and innovative phone apps.

Cadillactica is currently available on iTunes. Watch K.R.I.T.’s new video up top.

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