How you feel says it all. Axe couldn’t have said it better.
The well-known men’s body spray brand is undergoing a bit of rebranding and ditching the very sexual advertisements for a much tamer marketing scheme. In the ad shown above, the brand is marketing their new White Label as a self-confidence booster.
Despite the major difference from their usual sex-crazed ads, Axe didn’t stay too far from what they’re most comfortable with. The ad poked fun at male stereotypes, such as being a ladies’ man and being an action hero.
If you’re a male reading this, Axe’s new White Label will be coming in very unique scents such as praline, star fruit, moss, fig, and ginger. Spray on, playa!
SOURCE: Complex
