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Hip-hop mogul, pioneer, and icon Russell Simmons is looking for another way to give back.

After promoting peace in neighborhoods through RushCard’s Keep The Peace initiative, Simmons has now pledged to donate 100 percent of his profits from Argyleculture, a menswear clothing line he launched at Macy’s in 2010, to various black empowerment initiatives. Simmons announced his plan on Instagram with the caption above.

With the donation, Russell will continue his mission of reducing violence in neighborhoods, which he spoke on in February:

“Reducing violence among our young people in urban neighborhoods has always been one of my most important focuses,” Simmons said. “I consider leaders like Erica Ford, the head of LIFE Camp in Queens, NY, and Thomas C. VandenBerk, the CEO of UCAN in Chicago, to be unsung heroes in the cause to bring peace to our neighborhoods. I have witnessed firsthand their tireless work to heal our communities. I am so pleased that RushCard is supporting these initiatives in cities across the country.”

For more on Russell’s efforts, click here.

PHOTO CREDIT: Instagram

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