Rihanna‘s fashion empire just got even bigger.
After becoming the Creative Director of Puma last year, RiRi has scored yet another creative position. The “Bitch Better Have My Money” singer has signed a three-year deal with Stance, the official sock provider of the NBA.
As part of the partnership, Rihanna will star in campaigns for the brand, as well as design her own sock collections. The island beauty spoke to WWD about the collaboration shortly after the announcement was made.
“I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” she said.
The first full sock collection designed by Rihanna will be released in the fall. In the meantime, Stance will be unveiling two pairs designed by her today. The “Murder Rih Wrote” limited release will feature socks designed for men and women, and printed with vintage newspaper ads.
To purchase, be on the lookout for the release on Stance.com later today.
SOURCE: WWD | PHOTO CREDIT: Twitter
