AKOO is not just any clothing line anymore; the brand just launched a short film that addresses today’s society and a lot of the social justice issues we’re facing.
The film is narrated by Killer Mike and features a few pieces from their Holiday and Spring ’16 collection. Topics from the flick include black-on-black crime, racism, police brutality and much more.
AKOO founder, T.I., stated about that film, “We’re all very excited about this project. #11XHUMAN gave us an opportunity to express ourselves in a creative manner and hopefully artistically present a film that continues the conversation around race, violence and the overall urban decay taking place in this country. What’s taking place is something that hits very closer to home for us so we wanted to utilize the platform that we’ve created with AKOO to hopefully bring just a little more awareness to the current state of affairs in this nation.”
Check out the emotionally driven clip above and check out AKOO’s upcoming collection here.
PHOTO CREDIT: AKOO
