The video, which is exclusively streaming on Tidal, is about the conflicted reality of an artist’s life. In a statement, Santigold said:
“‘Chasing Shadows’ is about with the conflicted reality of an artist’s life. Caught in the web we spin around ourselves, a mixture of hubris and the guise of perfection, we fear being swallowed up by our own ambition. Never in the moment, as quickly as we reach our goals, our gaze shifts to those still looming in the distance. We judge ourselves harshly for not being further on the path and revel in the anxiety of racing the rate of consumption. The lyrics weigh the value of going against the current to maintain artistic integrity, and the feelings of isolation and vacancy bred by a persona that is always “on” and ready for show.”
Santigold, who actually has quite a sense of humor, also filmed a funny infomercial for “Chasing Shadows,” which can be viewed on Santigold.com.
Santigold’s third studio album is due out February 26. Watch Santi’s new video up top.